The point of sale as seen a dramatic shift over the past decade, as it’s no longer all about walking into a store and cashing a customer out, it provides consultation leading the consumer to the product of desire. This process is now done mainly online, and implements new solutions of need such as e-commerce and merchant to consumer relationships.

The job of a merchant is allowing your sales teams to provide true commitment to clients, in order to create loyalty amongst customers. Building a consumer relationship is a two-way street, and should be treated as such. The modernized point of sale systems acts as a driver as it gives provided tools to corroborate the relationship between the products and services you sell, and the customers purchasing.

INTERGRATION & EXPERIENCE

These integrations of point of sale solutions is an important implementation to your business management process. Twolego uses our other areas of expertise such as retail advisory and digital transformation to assess the correct point of sale system for your organization. These recommendations will always tailor to your business as a whole. While the modern consumer spends more time digitally, in-store experience is an important factor for business such as grocery stores. Customer’s live for the experience and understanding this will allow your business to strive. 8 of every 10 consumers will base future purchases off of experience rather than just the sole product, so making it memorable, smooth and appealing will create customer loyalty. Clienteling tools are used especially for the in-store experience, and is generally used to transform the buying journey into something personalized.

BENEFITS OF A POINT OF SALE SYSTEM

• Implemented loyalty programs, gift cards and coupons

Incentive’s consumers with purchases

• Multi-channel across digital and in-store

Allowing consumers to have a smooth experience through one channel that could lead to another channel, effectively connected through all channels

• Sales through E-Commerce

Mobile sales and web sales done efficiently through proper POS systems put in place

Understanding these benefits and strategizing appropriately will help bridge the gap between modern point of sale solutions and traditional retail solutions. Twolego will help make any transition as smooth as possible and create the best strategy to fully optimize the customer experience.